The agency 101 has created a new campaign for French Connection, based on the ongoing theme"I am the collection". Love it or hate it, the tagline definetly sticks.Most of the pictures have a beautifully eary and artsy feel to them, where the clothes seem to live and breathe and crawl out of the 2D frame of which they are in.
There are 20 films to watch, varying between artsy to quite abstract interpretations of fashion, with a nice fun edge, keeping the mundane unmudane.
Credits:
Agency: 101
Creative director: Richard Flintham
Creative: Alice Stein
Design: Mark Elwood
Film production and editing: Antony & Olli, 11 Little Films
Production company: Webber Represents
Photographer: Gregoire Alexandre
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