Tuesday, February 21, 2012

Wandering Minds

This is reblogged from the Blog Our Wandering Minds, which follows the behind the scenes of a London Fashion Start Up (you can also folow them on Twitter here:

Seoul Spring/Summer Collection Photoshoot

Yesterday, we had our first ‘editorial’ photoshoot of the season; it went really well, thanks to great team effort and a chilled and fun atmosphere; it was all laughter, muddy walks in the park to get some cool shots, excessive tweeting and networking and greasy pizza eating.
We shot our first spring-summer collection of the year,  which is a great little capsule collection that we bought during our latest trip to Seoul just a week ago. Seoul style is all about playful, slightly boyish, easy-to-wear pieces, and we tried to reflect this mood in our photoshoot; we layered floral dresses with hoodies and other trendy sporty separates, preppy knitwear with a bohemian twist, colourful wooly socks and can’t-live-without lace-up ankle boots.
Roxane ‘Hi-I’m-Roxane’ Haydon, Denny ‘The Hunk’ Lv and myself gathered a wonderfully diverse team of people; it was a great reflection of what the London fashion scene is like these days: Clara, our super talented peruvian photographer and her assistants; Erica, mexican make-up artist who has a solid career both in Paris and London, an expert at the whole natural beauty look and great fun to be with; our models, Amanda Renberg, our swedish stunner, all big blue eyes and alluring pout, is also an actress and refreshingly clever and normal; Joy, Roxane’s friend from Edinburgh University, rushed between two trains to attend our shoot; she arrived looking all sweet and innocent, and ended up looking like sex on legs, while managing to also look intelligent and utterly cool; Gaelle, a friend from school who now attends film school in London, quirky and quiet (a great combination) filmed the whole shoot and is now creating a behind-the-scene video.
Here’s a small selection of non-retouched shots from yesterday.

Friday, February 17, 2012


ABsolutely Brilliant.
Ren, Clean.
Just watch it.

It's to celebrate their 11th Birthday.

Thursday, February 9, 2012

French Connection: New Campaign, All about the Colour

The agency 101 has created a new campaign for French Connection, based on the ongoing theme"I am the collection". Love it or hate it, the tagline definetly sticks.Most of the pictures have a beautifully eary and artsy feel to them, where the clothes seem to live and breathe and crawl out of the 2D frame of which they are in.
There are 20 films to watch, varying between artsy to quite abstract interpretations of fashion, with a nice fun edge, keeping the mundane unmudane.

Agency: 101
Creative director: Richard Flintham
Creative: Alice Stein
Design: Mark Elwood
Film production and editing: Antony & Olli, 11 Little Films
Production company: Webber Represents
Photographer: Gregoire Alexandre