Radi-Aid: Africa has united to send radiators to Norway to help them through the cold
winter. They even have a celebrity sing-a-long!
But it's fake.
But it's fake.
A coalition of aid organisations in Norway
wanted to bring attention to the misrepresentation of Africa in the
media, so they created this fake
campaign to give us all a taste of what it would be like to be on the
receiving end of a condescending, shallow, pointless, feel good charity
campaign.
A successful campaign in my opinion, where the end product is instantly engaging.
It’s true: we tend to generalise Africa as a continent that suffers,
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