Saturday, November 24, 2012


Check this out:

Radi-Aid: Africa has united to send radiators to Norway to help them through the cold winter. They even have a celebrity sing-a-long!

But it's fake. 

A coalition of aid organisations in Norway wanted to bring attention to the misrepresentation of Africa in the media, so they created this fake campaign to give us all a taste of what it would be like to be on the receiving end of a condescending, shallow, pointless, feel good charity campaign.

A successful campaign in my opinion, where the end product is instantly engaging.

It’s true: we tend to generalise Africa as a continent that suffers, 

No comments:

Post a Comment