Thursday, December 8, 2011

Best Campaign EVER: 100 years Style East London

Project Westfield

TVF Agency
Engage a hard to reach, sophisticated and very stylish East London crowd without alienating the mainstream population. Affirm themselves as a superior fashion credentials. Acquire a maximum number of relevant customers at the opening
We presented an idea, for the teaser campaign, based on a video of a 100 years of fashion, music and dancing from 1911 – 2011. There is a couple dancing in key East London backgrounds – and their clothes and music changing along the way to reflect the eras they were passing through.

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