Project Westfield
TVF Agency
Brief:
Engage a hard to reach, sophisticated and very stylish East London crowd without alienating the mainstream population. Affirm themselves as a superior fashion credentials. Acquire a maximum number of relevant customers at the opening
Strategy:
We presented an idea, for the teaser campaign, based on a video of a 100 years of fashion, music and dancing from 1911 – 2011. There is a couple dancing in key East London backgrounds – and their clothes and music changing along the way to reflect the eras they were passing through.
Engage a hard to reach, sophisticated and very stylish East London crowd without alienating the mainstream population. Affirm themselves as a superior fashion credentials. Acquire a maximum number of relevant customers at the opening
Strategy:
We presented an idea, for the teaser campaign, based on a video of a 100 years of fashion, music and dancing from 1911 – 2011. There is a couple dancing in key East London backgrounds – and their clothes and music changing along the way to reflect the eras they were passing through.
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