Nudge

Here a two really short introductions on one aspect of behavioral economics and how it can be used to influence purchase intent: Nudge

Radi-Aid

Check this out:

Radi-Aid: Africa has united to send radiators to Norway to help them through the cold winter. They even have a celebrity sing-a-long!

But it's fake. 

A coalition of aid organisations in Norway wanted to bring attention to the misrepresentation of Africa in the media, so they created this fake campaign to give us all a taste of what it would be like to be on the receiving end of a condescending, shallow, pointless, feel good charity campaign.

A successful campaign in my opinion, where the end product is instantly engaging.

It’s true: we tend to generalise Africa as a continent that suffers, 

LBD

YSL

Grimes Grime

Grimes Genesis, recently discovered, inspiring Halloween costume choice #1.

Grimes - Genesis Still

Grimes - Genesis

Paradise by Way of Kensal Green

Paradise by way of Kensal Green is a spacious award winning gastro-pub and bar in the heart of up-and-coming Kensal Rise, offering all round entertainment. With its chilled out ambient music, bohemian inspired décor with high ceilings, luscious chandeliers, vintage lights, lamps and draped curtains, this is not your typical local.

 The bar is separated from the restaurant at the back on the ground floor, serving quality high end locally sourced food and wine. On the first floor the dimly lit bar and dance room, is open on Thursday, Fridays and Saturdays for live music and club nights, with special events to look out for on their website. The Comedy night on Wednesday offers a nice mid-week break. The cozy terrace gardens found on both floors, decorated with overflowing plants and mosaics, allow for a nice break from the crowd and views of the neighborhood. A new addition is the karaoke room, which you can book for private parties.

Paradise is always bustling with an edgy crowd of all ages in a relaxed environment, everyone just ready to have a good time and dance the night away to electro/disco pop, with even the hipsters of Notting Hill taking the time to pass by.

 

Pastel HAIR

It's just....

so

cool

Agyness Inspirations

Wool was big in the 50s up till the 70's. Once a staple clothing material, the use of wool declined massively and it's only in the last few years that it has started making a strong comeback, with luxury fashion's new found love of formalwear and knitwear. 2012 was the year of tweed, with catwalks at Marc Jacobs, Chanel and Michael Kors all favouring it over more clumsy materials.

And it makes sense really, with the knitting trend that took over London by storm (they have gone mad for Wool parties in NY now too, with the launch of Wool and the Gang going stateside), it very much fits with the androgenous big wooly jumper and tight leggings look that Agyness Deyn was made so famous from, which she pairs well with her checked dresses and playsuits. And it makes any summery dress look that little bit more edgy, and also last through winter.

For key pieces that fit with the wool trend, just check out Wandering Mind's knitwear selection, for a mixture of tightly fitting wool jumpers and Aggy-style checked shift Dresses, for that quintessentially British effect.

Aggy in her grey Cable jumper

Belted girly jumper-dress combo

Aggy in her own collection

Agyness Deyn in Stella McCartney Wool Jumper, 2011

Model Olivia wearing Wandering Minds Dress

Wandering Minds Grey Jumper over Summer Dress